hang tag label

Product Description

A hang tag label, often simply called a "hang tag," is a small tag attached to a product, typically clothing, accessories, or other retail items, providing information about the product, brand, or care instructions. Unlike a woven or printed label that is sewn directly into the garment, a hang tag is usually affixed with a string, plastic fastener, or pin, making it easily removable by the consumer after purchase.

Here's a breakdown of its key aspects and common features:

Purpose and Functionality:

• Branding and Marketing: It serves as a prominent branding tool, displaying the company logo, brand name, and often a tagline or design that reinforces the brand's identity and aesthetic. It's a key element in brand recognition and recall.

• Product Information: Hang tags convey crucial details such as:

  • Price: A clear display of the product's cost.

  • Size: For apparel, this is essential.

  • Material Composition: What the product is made of (e.g., 100% cotton, polyester blend).

  • Care Instructions: How to wash, dry, or otherwise care for the product to maintain its quality.

  • Country of Origin: Where the product was manufactured.

  • Product Name/Style Number: For inventory and identification purposes.

• Promotional Messages: They can be used to highlight special features, sustainability efforts, certifications (e.g., organic, fair trade), or current promotions.

• Storytelling: Some brands use hang tags to tell a brief story about the product's inspiration, the brand's values, or its unique selling proposition.

• Security: In some cases, hang tags are designed to incorporate security features like barcodes or RFID tags for inventory management and anti-theft measures.

Physical Characteristics:

• Materials: Hang tags can be made from a variety of materials, including:

  • Paper/Cardboard: The most common, ranging from basic kraft paper to premium coated cardstock.

  • Recycled Materials: Increasingly popular for eco-conscious brands.

  • Plastic/PVC: Less common for clothing, but used for durable goods.

  • Fabric/Leather: For a more premium or unique feel.

  • Metal: Occasionally used for high-end or specialty items.

• Shapes and Sizes: They come in countless shapes and sizes, from standard rectangles and squares to custom die-cut shapes that reflect the brand's aesthetic.

• Finishes: Various finishes can enhance the look and feel, such as:

  • Matte or Glossy Lamination: For protection and aesthetic appeal.

  • UV Coating: Adds shine and protection.

  • Foil Stamping: For a metallic or iridescent effect.

  • Embossing/Debossing: Creates a raised or recessed texture.

  • Spot UV: Highlights specific areas with a glossy finish.

• Attachment Methods:

  • String/Cord: Often with a knot or loop.

  • Plastic Fastener/Loop Pin: A common and secure method.

  • Safety Pin: Less common but used for certain aesthetics.

  • Ribbon: For a more luxurious touch.

Design Considerations:

• Visual Appeal: A well-designed hang tag is aesthetically pleasing and aligns with the brand's overall image.

• Readability: Information should be clear, concise, and easy to read.

• Durability: It should withstand handling during shipping and in-store display without tearing or damage.

• Sustainability: Brands are increasingly opting for sustainable materials and printing processes.